Acquire is a mission-led initiative by African digital media platform, Pin Africa. Acquire equips aspiring storytellers and journalists from Africa and the diaspora with the tools, resources, skills, network, and experience they need to tell authentic African stories to a global audience.
In addition, the platform serves as a research and development hub for the profession in Africa and its diaspora.
Acquire provides tools, training, guided practise, mentorship, and networking opportunities over time through our programmes and e-learning platform. Acquire also assists with portfolio development through a mandatory "apprenticeship" period at Pin Africa.
Our programmes and campaigns are carried out in collaboration with relevant industry enablers, development partners, media outlets, and government agencies.
Our programmes raise awareness of Pin Africa while also dominating global digital media with original stories from Africa and its diaspora.
To shape the narrative of Africa, Acquire directly contributes to the United Nations Sustainable Development Goals 4, 5, 8, 10, and 16.
To create a global platform for original African stories told by Africans and facilitate the dominance of authentic African stories and storytellers in the world.
A world where Africans own the narrative of Africa and inspire pride and aspiration in Africa and the diaspora.
Our Theory of Change argues that if we empower African storytellers and journalists to gain skills, capacity, and knowledge, we will be able to communicate more original African stories to a larger audience, break stereotypes, and eventually shift Africa's narrative to one of pride and aspiration; advancing increased editorial leadership and African agency over our narratives.
We are a global network of Africans working together towards one ambition.
Benedicte is a multimedia journalist, producer, and media entrepreneur with extensive understanding of digital audiences on a global scale. The Congolese-born mother of two has spent many years working in journalism and with many reputable international media organisations. Benedicte’s organisations, Pin Africa and Pinned Media, are dedicated to elevating and showcasing the voices and stories of Africans and their diaspora through multimedia storytelling.
Janette is responsible for developing and managing student experience on the Acquire platform. She ensures the successful participation of students and manages the development of the Acquire alumni. Janette has project management experience and has been involved in supporting skills training for journalists in busy global newsrooms for many years.
Aderonke Ibironke is a social advocate who enjoys working on projects that amplify diverse voices. She has experience supporting public and private organizations through project management, program development, and research. Aderonke also enjoys writing and has served as a contributor to lifestyle publications. As the Programmes Manager, she develops the training pathways for the Acquire platform and works with partners and stakeholders to create educational content.
Development & Strategy Officer
Adele assists with the strategic development of new business opportunities for Pin Africa. A Meta and YouTube creative alumna, she coordinates and aligns the content of our editorial team with marketing strategies, as well as supporting the development of potential collaborative projects.
Danny is an experienced communications and media expert leading and managing the daily regional operations at ACQUIRE by Pin Africa. Danny is a fluent French, English and KiSwahili speaker with extensive business, marketing, and stakeholder experience.
Fanfan coordinates and manages the development and implementation of regional office work procedures and processes. Fanfan is responsible for the implementation of ACQUIRE by Pin Africa’s regional strategy and has considerable stakeholder management experience.