Fundamentals of Credible Storytelling

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Teacher

Chika Oduah

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Last Update:

December 19, 2022

About Course

The goal of storytelling is to capture the attention of an audience to convey a specific message. Although there are many tricky ways to capture attention, relying on the ethical techniques of storytelling proves to be the best strategy to engage an audience and gain their trust. It is possible to produce captivating stories while maintaining the integrity of the journalism. Join this course to learn how to produce credible stories that will engage your audience.

Course Content

Back to Basics: What is Journalism Anyway?
Journalism plays important roles in societies. But the definition of journalism has blurred in recent years with the rise of citizen journalism, fake news, social media and streaming services. It’s important to get back to basics and understand what journalism is.

Back to Basics: What is Journalism Anyway?

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Back to Basics: What is Journalism Anyway?

How to spot and pitch a good story
If you want to stand out among the myriad of pieces of content that are published every day, you need to be able to come up with original ideas. Staying up-to-date with current affairs helps to find good stories. Also, journalists must have news judgement. Story generation, spotting a good story and pitching are vital skills for every journalism.

Tools of the craft
Like every profession, journalism has a set of tools that journalists must work to master. Mastery of these skills will enhance one’s storytelling ability and promote a journalist’s career.

Elements of credible journalism
Storytelling is powerful. But there is a plethora of fake news that has the power to captivate target audiences. That’s why your integrity as a journalist is crucial and it requires an understanding of ethics and country-specific media law.

Elements of compelling storytelling in multiple platforms
It’s not enough to have a set of facts. Putting those facts together in a manner that will engage the audience is the art of good journalism. Storytelling is an age-old art and good storytellers must understand how the human psyche works and processes information.

Journalism from a pan-African perspective
Journalism has not always favoured Africa. In fact, mainstream journalism perpetuates a negative narrative about Africa. It’s time for journalists of African descent to know the history of journalism and then tailor journalism to the needs of their societies for the advancement of communities in Africa and African diaspora communities.

Get started with your storytelling journey now and enrol in our introductory courses!